JOMBINE & OUR CLIENT

We are Jombine – a network of recruiters changing the way we get hired. Our approach is to equip companies with an innovative platform to find the right candidates for their unique culture, job fit, and team dynamics. We represent only the top talent in their fields and provide agent-like support, guidance, and coaching to our candidates. Learn more at www.jombine.com.

THE COMPANY & TEAM

Our client is ingrained in the golf space – created by PGA Tour doctors and trainers, supported by over 400 PGA and LPGA pros, and trusted by thousands of users. They’re beloved by its users, they’re garnering more and more accolades and attention every month, they’ve raised their next round of investment, and they’re poised for next-generation growth. 

The product is a science-based, at-home training system designed to maximize golfers' performance by improving flexibility, core strength, balance, and rotational power. The system offers customized exercise and recovery program for each golfer, based on a proprietary strength and flexibility test. With training routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., the products allow golfers of any age or skill level to swing and perform their best, pain-free, for as long as they play the game. 

As a true athletic and health-minded organization, its mission is to make an impact on people’s lifestyles, health, motivation, longevity, and wellness. This rings true to the ethos of their company, team, and culture. Their team is passionate, highly driven, and highly motivated, they seek out a large impact, and they’re authentic, genuine, and totally committed and consumed by this opportunity to grow the brand. 

Diving in deeper, their core values include a Willingness to Challenge the Status Quo, Health and Family First, Integrity, Humility, Open Communication, and a Commitment to Excellence.

A GREAT OPPORTUNITY FOR A MOTIVATED, INSIGHTFUL, & ORGANIZED MARKETING OPERATOR

The Marketing Technology Operations Manager will be the driver…someone at the helm of the daily marketing operations and pushing initiatives, strategies, systems, and campaigns to success. 

This opportunity checks so many of the boxes for those looking for something BIG…a place to think BIG, play BIG, and contribute in BIG ways. You’ll be leading the day to day marketing operations of this golf brand - a golf-centered fitness product and app that has been proven to help golfers in immense ways to better their game and health.

THE DAY TO DAY

Email Marketing Operations Strategy, Development, & Management:

• Implement, and continually optimize innovative email and SMS marketing workflows and systems to increase customer engagement, loyalty, and maximize LTV across two distinct brands.

• Management and tracking of all email campaigns, email efforts, effectiveness, data outputs, user segmentations, A/B testing, and developing greater organization and efficiency across all email marketing efforts.

Campaign Management & Execution:

• Planning, execution, and performance analysis of campaigns, ensuring alignment with industry events, product launches, and seasonal schedules.

• Develop and execute marketing programs across various stages of the customer lifecycle (including across all sales channels - retail, app, ecomm, etc.), ensuring a seamless and engaging customer experience.

• Plan and manage multi-channel campaigns, including email marketing, in-app messaging, and personalized content.

List Management & Growth:

• Strategize and execute initiatives to grow and maintain customer databases, focusing on targeted segmentation and list growth through lead-generation campaigns.

• Management and improvement of lists across current users, prospects, cancelled subscriptions, and cart abandonment.

• Support the management lists for the Loyalty and Reviews programs.

• Analyze, refine, and enhance customer journeys by identifying automation opportunities and optimizing touchpoints to ensure a seamless, engaging experience throughout the buying process.

Cross Collaboration with Key Team Members

• Performance Marketing: Support performance marketing efforts, including developing and managing an enhanced organizational marketing system across all martech programs, data reporting, and developing key performance indicators across the marketing technology needs.

• Development & App Product: Support the development team and engineers with key integration and organizational systems, including providing key data, list organization, and user segmentations to allow for a greater customer experience, targeted approach, and enhanced user experiences.

Data Management & Reporting:

• Monitor and reporting of key performance indicators such as revenue, open rates, click-through rates, conversion rates, and app performance rates.

• Managing a data dashboard, reports, and analytics to provide actionable insights and recommendations to drive continuous campaign optimization and overall business growth.

• Utilize data analytics to gain insights into customer behavior, identify at-risk segments, and develop targeted retention campaigns.

WHO WE ARE LOOKING FOR

The ideal candidate is an experienced marketing operations executor with a successful track record in customer relationship management, customer growth, journey management, and user satisfaction.

YOUR DNA

• First and foremost, you are a killer marketer and a subject matter expert in marketing operations…you get the process, the efficiencies, the systems, and the customer, their habits, their wants, their goals, their dislikes, their pains, and more. 

• Just as importantly, you bring a background in marketing operations within a brand and app experience. Yes…we love meeting pros in SaaS, service-based businesses, etc. - but ultimately, we are looking for someone outside of these areas and with direct experience working with a product that is also tied to an app experience.

• You are self-motivated, have a results-driven mindset, and have a relentless enthusiasm for expanding product reach to new and existing users and segments.

• You are a doer, an enthusiast, a passionate marketer, and someone who knows how to test, iterate, and navigate success. We are NOT looking for a “yes-person” or just another cog in the marketing machine…instead you are a subject matter expert that isn’t afraid to drive new initiatives and see results through grit, creativity, and engineering marketing processes.

• You love the startup space and have built brands and understand the complexities of driving customer growth and becoming a brand leader in its space.

• You are a goal setter with a growth mindset and push yourself and your team to achieve BIG goals. This includes having a winning spirit, a history of achieving great results, and an ambition to execute on collective goals and outcomes.

• While individually driven, your success is dependent on deep relationships with your teammates, customers, partners, coaches, and those around you. This includes building foundational relationships based on trust, active listening, accountability, and common goals.

• This is a golf company and brand, so let's use a golf analogy to get all those marketing pros that love golf excited about this opportunity!

  • You will use all the clubs in your bag to score on the course – you know when to go big, when to show finesse, when to lay-up, and when the sink a big putt to keep yourself in the game. In other words, you attack the market with big ideas and bigger execution, you value the importance of quality and tact, you are smart and effective when taking chances, and you know how to win when it matters most. 

YOUR QUALIFICATIONS:

• Any experience in one or any of the following martech platforms:

  • Customer.io

  • Klaviyo

  • HubSpot

  • Salesforce 

• 5+ years of experience managing marketing technology operations, including customer journey management, LTV, email marketing, user experience, customer funnels, referral programs, memberships, subscriptions, and engagement.

• High-level marketing technology operations experience with a technical physical product that is tied to an app experience. 

  • Bonus if it is in a sports based product. As such, we're looking for people that comes from the worlds of Peloton, Strava, iFit, Tonal, Whoop, Hydrow, etc. You don't HAVE to come from one of these brands, but we are looking for people that understand the customer retention dynamics of these sorts of brands.

• A true doer and get stuff done action taker...the marketing team is small and everyone is heavily involved and relied upon to step up with pure excellence and execution in their roles. Especially in this role, you'll be in the trenches, with your sleeves rolled up, getting dirty in the nuts and bolts of their marketing solutions.

• Deep understanding of omni-channel businesses and customer journeys across DTC channels.

• Effective collaborator with cross-functional partners, including creatives, product managers, and data analysts.

• Analytical mindset with the ability to translate complex data into actionable insights.

SALARY & BENEFITS

Our client is primarily looking for a consultant and contract setup - the role is best designed for someone on a contract basis and around 30-hours per week. 

Per a contract basis, there will be a package of $7,000-$8,000 per month ($72,000 - $84,000/year) plus bonus opportunities. 

For the right candidate after 6-12 months (and/or as the workload is built up), they are willing to entertain full-time employment status and a benefits package with Medical Benefits, 401k Matching, PTO, and Wellness & Lifestyle Benefits.