10 Famous Companies That Failed to Innovate
- topher85
- Jan 30, 2024
- 2 min read
Updated: Feb 16, 2024

In the world of business, only change endures. Some brands soar by adapting, while others sink for staying still.
1. Blockbuster (1985 - 2010).
- Peak: 84,300 employees, 9,094 stores in 2004. 
- Failure: Didn't transition to digital; declined Netflix's sale offer in 2000. 
- Bankruptcy: 2010. 
2. Polaroid (1937 - 2001).
- Success: Early leader in instant film and cameras. 
- Downfall: Ignored digital camera impact; focused solely on traditional film. 
- Bankruptcy: 2001; brand later acquired by Impossible Project (2008). 
3. Toys R us (1945 - 2017).
- Issue: Signed exclusive toy vendor deal with Amazon (2000), missed e-commerce development. 
- Bankruptcy: 2017, amidst $1bn debt and online competition. 
4. PAN Am (1971 - 2011)
- Innovations: Computerized reservations, jumbo jets. 
- Downfall: Mismanagement, regulatory issues; didn't adapt to future trends. 
- Bankruptcy: 1991. 
5. Borders (1985 - 2010)
- Expansion: Global book/music retailer. 
- Issues: Too much debt, late to e-readers, digital books. 
- Closure: 2011; assets sold to Barnes & Noble. 
6. Pets.com (1998 - 2000)
- Offering: Online pet supplies. 
- Problem: High marketing spend, poor fundamentals, premature scaling. 
- Closure: 2000, post-IPO; domain now redirects to PetSmart. 
7. Tower Records (1960 - 2004)
- Innovation: First retail music mega-store. 
- Failure: Heavy debts, couldn't compete with digital music platforms. 
- Bankruptcy: 2004. 
8. Compaq (1982 - 2002)
- Success: Leading PC seller, IBM PC compatible computers. 
- Downfall: Lost in price wars, couldn't innovate. 
- Acquisition: By HP in 2002, brand discontinued in 2013. 
9. General Motors (1908 - 2009)
- Legacy: Over 100 years in car manufacturing. 
- Failure: Ignored innovation and competition, focused on finance. 
- Bankruptcy: 2009; reformed with government bailout. 
10. Kodak (1889 - 2012)
- Dominance: Leading film company. 
- Mistake: Hesitated in digital transition to protect film business. 
- Bankruptcy: 2012; re-emerged as a smaller company in 2013. 
What emerging technologies could potentially disrupt current market leaders? Bonus points for a take other than A.I. 😜



